Case studies

Work

Product strategy and hands-on AI work — the strategy memo and the code, usually both.

Value Signature Lab

AI Product

Product owner & AI architect · Creative Human Evolution (CHE) · 2024 — 2026

CHE's flagship AI product — an executive-development tool used by Sky, the Jamie Oliver Group, Omnicom, and Rutland Holdings. I owned the product end-to-end and architected its AI pipeline.

96% benchmark quality · +50% over baseline

BeYou

Product lead

Product lead · Creative Human Evolution (CHE) · 2025 — 2026

CHE's flagship work was high-touch and bespoke. BeYou was my bet that the same insight could be productized into a self-serve app. I scoped the MVP, made the build-vs-defer calls, designed an AI architecture where one profile personalizes everything downstream, and built the whole thing solo in a two-week sprint.

Functional proof of concept

CuraQuery

Co-founder

Co-founder & technical lead · CuraQuery · 2024 — Present

A side project that became a real product. CuraQuery is a health literacy tool that helps people critically evaluate health news through AI-driven analysis. I took it from idea to a live product. I defined the value proposition, scoped the MVP, made build-vs-buy decisions, designed the brand, and built custom hardware and software to keep costs low.

Shipped to curaquery.ca

Multi-agent Chatbot (CHEBot)

AI Engineering

Product & AI engineering · Creative Human Evolution (CHE) · 2025 — 2026

The Voyage curriculum lives online as linear, non-interactive videos, with a person administering the program around them. CHEBot was a product to turn that fixed content into a live, personalized conversation — a team of four cooperating LLM agents, each with a narrow job, orchestrated with LangGraph and coordinated around a shared lesson plan so the conversation stays coherent past 50+ turns. I designed the architecture and built it end-to-end solo.

Beta-tested, integrated into the product line